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(en) Italy, FAI, Umanita Nova #21-26 - It applies itself (even too much), but it's not intelligent. The many implications of artificial intelligence (ca, de, it, pt, tr)[machine translation]
Date
Tue, 11 Aug 2026 07:06:35 +0300
We wanted to discuss with LaTram, a cartoonist and illustrator, the
direct impact that the use of artificial intelligence can have on some
typically creative professions, as well as the general environmental
implications of this technology's increasingly widespread use. Below is
the interview. --- Q. Tell us about your work as a cartoonist and how
you've seen it change in recent years with the development of
information technology. A. I've been doing this job for about twenty
years, as a cartoonist and illustrator, and I also work in graphic
journalism. The profession has changed dramatically, in general, and has
taken advantage of the many technological opportunities that have arisen
over time. The introduction of artificial intelligence, however, has
brought about a huge and massive change, constantly and rapidly
evolving, making it difficult to metabolize and manage the impact. From
one month to the next, increasingly updated and more powerful versions
of artificial intelligence are created that work on ever-larger amounts
of data sets and that, in an increasingly refined way, are able to
understand prompts and better interpret requests.
Personally, I work analogically, that is, by drawing and coloring my
works by hand, but I still have to put my productions online to make
them known to publishers, as does the entire creative world to which I
belong. Well, putting even a craft work on the Internet subjects it to
the scrutiny of artificial intelligence.
Q. Could you explain, in broad terms, how the AI system works in the
specific field of images?
A. In order to function well, artificial intelligence systems must be
trained on an organized and structured collection of data, the data set
, which software can analyze to perform the search and process the
request. The larger the data set , the higher the quality of what the AI
produces. The more you feed and "feed" the AI, the more it learns and
then produces, in the visual field, highly detailed and professional
images. This means that, in the creative field, working with
illustrations for example, it can receive very specific instructions and
reproduce exactly what is contained in the request. The internet is full
of images, uploaded by illustrators themselves to give visibility to
their work. With the advent of artificial intelligence, this quantity of
data is available for use without any regulation to date. AI, at the
moment, can use anything available on the internet for training:
original images, edited images, photographs, etc.
A recent case in Spain provides a paradoxical and emblematic example of
the indiscriminate use of AI. The poster for the Valencia Comics
Festival was "commissioned" to artificial intelligence, which, based on
the information received, created a poster virtually identical to the
authentic one produced for a literature festival by Paco Roca, currently
Spain's most famous cartoonist. A controversy ensued, the copied poster
was withdrawn, and so on, but the case clearly demonstrates that if you
commission a poster "in the Paco Roca style," you can end up with one
identical, perhaps without even realizing it, with all the consequences
that entails. Or you can commission a poster with certain
characteristics, even without using a specific author's prompt, and the
artificial intelligence autonomously decides that Paco Roca's style is
best suited for that poster , without the client even knowing that it is
Paco Roca's work... In short, it's crazy.
Furthermore, changing just a tiny detail in an image is enough to make
it no longer your image but one that resembles it. This means that the
originality of the creation is lost, as is all the research that
preceded the creation of the work that is, the design, the composition,
the choice of graphic language appropriate to the message to be
communicated, the choice of palette, etc. AI can't yet reproduce this
entire process, but it diligently creates an image that contains
everything in the prompt, thus flattening and devaluing the work and,
above all, using it improperly.
Q. From your description, it appears that not only is creative ability
at risk, but also the very work of a significant number of workers in
the graphic design sector.
A. Exactly. The issue of AI is obviously deeply felt by creative
workers. To try to introduce protections, EGAIR (European Guild
Artificial Intelligence Regulation) was founded, an organization that
brings together workers from various fields, not just illustrators and
cartoonists, but all image workers (graphic designers, advertising, etc.).
The aim is to demand institutional regulation of the use of images
online, and steps have already been taken in the Senate and at the
European level.
Among the various requests is the introduction of author consent.
Currently, it is not possible to deny consent to the use of images as
training sets, i.e., for training artificial intelligence; introducing
some sort of consent could already be a first form of protection.
Another request is that authors' names or pen names cannot be included
in the prompt, thus prohibiting explicit commissioning of an image from
AI, specifying that it reproduce the style of that particular author.
Furthermore, it should be mandatory to include the words "entirely
created with AI" or "partially created with AI" on all images processed
by AI. Finally, there is also a lack of a clear distinction between
copyrighted material, where the author is clearly acknowledged and
identified, and "public domain" material: it is possible that
copyrighted material may be used by AI as well. There is no clear
classification of images found on the internet, and even copyright
protection is insufficient, sometimes because the very definition of
copyright is currently subject to potentially confusing interpretations.
EGAIR's proposal is to act at the institutional level, but there are
other areas where the same problem could be addressed through
sensitivity and solidarity. I'm referring to the fact that,
unfortunately, the indiscriminate use of original images, through
artificial intelligence processing, is widely practiced even in spaces
for movement and in environments that should demonstrate attention to
workers' rights, because that's what we are. A category that, moreover,
isn't even protected by unions, national contracts, paid holidays,
contributions, or sick leave. Nothing.
If we want to have a comprehensive view, if we truly want to bring about
social change and overcome exploitation, we cannot ignore the needs
ofThe entire workforce. It wouldn't take much to show concrete
solidarity by avoiding the use of artificial intelligence when creating
graphics, posters, and promotional materials, especially since many
artists would be and are happy to lend their art, even for free. I've
done it, and so have many of my colleagues.
Q. Beyond the specific impact of AI on the use of images, on a more
general level, I'd like to ask you: is artificial intelligence really
sustainable, as some claim, emphasizing the potential for optimizing and
reducing energy consumption related to the ability to process such a
large amount of environmental data?
A. I'm not an expert on the green transition or anything like that,
which is all tied to the need to reshape capital, but, according to
numerous official sources accessible to anyone, it seems to me that AI
is anything but sustainable. Those who claim otherwise maintain that in
a relatively short time we will develop a technology capable of
minimizing the environmental impact of the data centers necessary for AI
to function. In reality, the environmental impacts are there, they are
there now, and they are irreparable and multiple; they concern
electricity, soil, water, and critical minerals, despite all the
reassurances and downplaying.
According to the recent United Nations report on the impact of
artificial intelligence, for example, by 2030 it is estimated that
electricity consumption could reach up to 945 terawatt hours per year,
that is, triple the combined annual electricity consumption of Pakistan,
Bangladesh, and Nigeria (source: Luca Aterini for Greenreport
www.greenreport.it/news/scienza-e-tecnologie/62110-intelligenza-artificiale-consumi-naturali-nel-2030-lai-si-berra-lacqua-di-1-3-miliardi-di-persone
) . And it's not "just" an electricity problem. To train and operate AI,
enormous data centers are needed , colossal structures the size of
several soccer fields, structures that house tens of thousands of
ultra-high-powered processors. This means direct land consumption, which
involves expropriation and desertification of large geographical areas
where the infrastructure needed for AI production is located. It should
also be remembered that artificial intelligence chips are powered by
critical minerals: these minerals are typically found in geographical
areas of so-called developing countries, where mining is less
controlled, where land exploitation, drilling, and concessions to
multinationals have overtly colonial characteristics and are often a
contributing factor to wars. This too is land exploitation, but it's not
"only" that: the phenomenon is intertwined with colonialism,
militarization, and the exploitation of poverty. The enormous facilities
intended for training and operating artificial intelligence are
generally located near waterways or aquifers, because the expanses of
processors present in gigantic data centers
They require enormous quantities of water for cooling.
Water to produce energy, water to cool the constantly working
processors; quantities of water absorbed by AI's operation are then
released into the environment, causing pollution, primarily of
groundwater, with serious damage to the water supply of the surrounding
population and with overall repercussions. The water footprint
calculated for AI is enormous: it is predicted that with the
increasingly widespread diffusion of artificial intelligence, global
water consumption will be equivalent to the annual needs of 1.3 billion
people.
Q. In your opinion, how much awareness is there of the fact that data
centers generating artificial intelligence have such a strong
environmental, as well as social, impact?
A. In my opinion, awareness is still lacking, and we see this, as
already mentioned, also in the ease with which artificial intelligence
is used even in movement circles, precisely those that should be paying
attention to the problems this technology triggers, which are many and
deeply interconnected: from environmental pollution, to forms of
neocolonialism in the supply of energy resources, to the elimination of
workers' rights.
But awareness is also lacking in the individual relationship with AI. A
request to artificial intelligence consumes 10 times more energy than a
simple search on a simple search engine . And while the spread of AI
represents a huge profit opportunity for capital, we must not forget
that it is our personal interaction, rather than the training of AI,
that determines most of the work of these computers: a conversation with
AI that involves continuous interaction, such as "tell me this thing,
tell me more about it, etc." It consumes more than 200 times more
electricity than a simple online search. If AI is used to generate an
image, the consumption is 1,450 times higher, while it's 200,000 times
higher to create a short video . So, it's us, with our often pointless
interactions, who fuel this vicious cycle.
Q. Returning to the specific issue of using images with AI and therefore
to your field of activity: a few decades ago, the experiences created by
independent media and the possibilities offered by the internet for
downloading videos and music were seen as a positive extension of access
to information and the free enjoyment of cultural products. Couldn't
artificial intelligence represent a horizontal process of this kind today?
A. Artificial intelligence could certainly be used more virtuously, but
the scale the phenomenon is taking makes it very difficult, beyond an
attempt at regulation, to envision a "self-management" of the AI
technological tool.
With artificial intelligence, we have a manipulated generation, derived
from the automatic processing of original images stolen online from real
authors. This doesn't seem like a great achievement, either democratic
or horizontal.
What need is there? With a sheet of paper and a pencil, or a computer
and a graphics program, anyone can create something, expressing what
they want, using a personal language consistent with what they want to
express. Creativity is nothing more than an urgency; it's completely
detached from the final aesthetic result, it has nothing to do with it.
It's not that something must be beautiful and therefore made by an AI to
be valid; this, in my opinion, is another of those mechanisms that
capitalism has instilled in us, whereby if something isn't perfect,
isn't beautiful, isn't wonderful, isn't shiny, doesn't have a flawless
surface, then it's not valid. In reality, anything you feel the urge to
say is valid; that's how it will surely arrive. And that's how
communication truly happens.
edited by PN
https://umanitanova.org/si-applica-anche-troppo-ma-non-e-intelligente-le-molte-implicazioni-dellintelligenza-artificiale/
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