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(en) Italy, FAI, Umanita Nova #20-26 - Trains Running Late. Reflections on Voluntary Servitude (ca, de, it, pt, tr)[machine translation]
Date
Thu, 6 Aug 2026 07:46:08 +0300
A month or so ago, a small political scandal erupted that many have
probably already forgotten. Yet it deserves attention, because it so
clearly captures the climate of our time. --- It all stemmed from an
Italia Viva advertising campaign that appeared in major Italian train
stations, particularly Rome Termini and Milan Central Station. The
posters used graphics deliberately inspired by posters from the
twenty-year Fascist period and played on the famous nostalgic slogan
"When He Was There." Except here, the target was Giorgia Meloni.
One of the posters read: "When she was there, trains were late."
Another: "When she was there, Italy was less safe."
The tone was clearly provocative, ironic, designed to attract attention
and controversy. A questionable operation? Probably. But absolutely
within the normal propaganda conflict of a political campaign.
The story takes an interesting turn, however, when it emerges that
Grandi Stazioni Retail-the company that manages advertising space in the
main train stations-had requested changes to the campaign to authorize
its renewal. Italia Viva immediately calls it censorship and even
invokes Articles 21 and 68 of the Constitution.
Naturally, within hours, denials, clarifications, behind-the-scenes
stories, "close sources" arrive, ministries denying pressure, companies
claiming autonomy, parties crying scandal, and newspapers chasing each
other in reconstructing the facts.
So far, we're within the usual theater of Italian politics.
But the truly interesting part is another.
Because this story suddenly brings us back to a sixteenth-century text:
Étienne de La Boétie's Discourse on Voluntary Servitude. The question La
Boétie posed was simple and terrible: how can power hold so firmly, even
when hated?
His answer was that governments do not live by force or repression
alone. They survive primarily thanks to the spontaneous collaboration of
a multitude of people who, out of convenience, habit, fear, or simple
conformity, end up serving those in power without even needing explicit
orders.
And this is exactly the mechanism we seem to glimpse today.
There's no hierarch who phones and orders the posters to be torn down.
There's no prefect who sends the police. There's no ministry of
propaganda. There's something much more modern. There are prudent
managers, apparatuses that "interpret the climate," joint stock
companies that want to avoid inconvenience, communications offices that
prefer to prevent problems, officials who become, as they say, "more
royalist than the queen."
And this is where the story becomes almost comical. Because the posters
were intended to insinuate the idea of an authoritarian drift. And the
system, in trying to manage the situation, ends up reacting precisely in
the way that confirms that narrative. If it were a movie script, some
would say it's too didactic to be credible. Of course, you don't have to
sympathize with Renzi or Italia Viva to grasp the problem. The issue
isn't the quality of the advertising campaign. The issue is the speed
with which, within public or semi-public structures, the reflex of
preventive normalization is activated.
This is the modern aspect of voluntary servitude.
Contemporary power often doesn't even need to openly censor. It just
needs to be perceived. It just needs to suggest an atmosphere. It just
needs to hint at the limit of tolerable annoyance. The rest is done by
officials, managers, intermediaries, administrators, marketing managers,
and professionals of prudence.
La Boétie understood this five centuries ago: the most effective
servitude is that which doesn't need to be imposed.
So perhaps the final moral of this little railway story is simple.
Trains may continue to arrive late. But voluntary servitude, that kind,
in Italy still manages to be perfectly punctual.
Totò Caggese
https://umanitanova.org/treni-in-ritardo-riflessioni-sulla-servitu-volontaria/
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