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(en) Italy, Umanita Nova #23/25 - All that glitters. The Romagna Riviera: overtourism and gentrification (ca, de, it, pt, tr)[machine translation]

Date Sat, 4 Oct 2025 08:41:34 +0300


We believe it might be misleading to try to understand what has happened and what is happening in this region, the Romagna Riviera, regarding the tourism industry without introducing some additional analytical tools beyond those of gentrification and overtourism. We are referring to overbuilding and the decline of labor relations, which are closely linked. The tourism hospitality industry, diversely structured and fragmented in its offering of all kinds of services, has always produced a large amount of black money, unchecked by tax authorities. Until recently, this money flowed into the compliant banks of small neighboring republics and often financed real estate speculation, which meant overbuilding the territory. So-called "real estate" investments have over time begun to generate increasingly higher returns than those that could be achieved by investing in tourism hospitality businesses and their related industries, a return that appreciates strongly over time.

This has led to a progressive disinvestment in tourism businesses, which have often remained at a level of quality stagnant since the 1990s, if not earlier.

This disinvestment has also affected, and to a significant extent, the wages of workers and the maintenance of employment relationships.

The paternalistic model, typical of the Emilia-Romagna region since the Second World War, had characterized the relationship between tourism businesses and seasonal workers, guaranteeing barely decent wages and small annual raises that allowed many to survive during the winter months in exchange for labor and social peace. Rights were stripped to the bare minimum, with no days off, and pay often regularized for half the hours, sometimes not at all, "but if you need it, you can take time off, but not too often, and if you don't cause any problems at the end of the season, you can expect a bonus on the sidelines, obviously under the table. But here you're with family; there's watermelon in August, pizza in September."

This model, already highly criticized, has held up for decades. It didn't generate any professional development or growth, and salaries-despite the extra pay-were still not adequate for rising inflation. With the exception of a small elite of professionals employed in high-end hotels and restaurants, it employed mostly students who had to pay for their studies and housewives who gave up their livelihoods for three or four months, sacrificing themselves to supplement the family budget. The consequences and sacrifices affected not only seasonal workers, but also their families; those not recruited into the various branches of the tourism industry, especially children, were parked for the tourist season with grandparents and relatives in the countryside, waiting for autumn and the return to a normal family life.

But given that investing in construction and apartments was more cost-effective, since the 1990s, entrepreneurs have increasingly allocated resources to them, diverting them from renovations and modernization of facilities. Having abandoned any ambition to offer a high standard of quality, the tourism production system has shifted to the dismantling of wages and the paltry rights of seasonal workers, until then guaranteed by an unwritten and therefore easily disregarded social pact.

The general decline of most tourist facilities has been accompanied by the deterioration of employment relationships with seasonal workers, who have been progressively replaced by workers from Eastern Europe and migrants in general, willing to work for paltry wages and extremely vulnerable to blackmail.

The resulting disaster was and is: a downgraded tourist offering of services and facilities, renovations reduced to the bare minimum, and a flourishing of real estate speculation.

The status of a successful entrepreneur entitles each child to at least one apartment, which they will never live in because they have moved to the US or Great Britain to study or work. Meanwhile, they find themselves with an apartment registered as their resident, thus avoiding paying taxes on a second or third home. If necessary, grandparents and in-laws can also be enlisted, thus increasing the potential number of apartments. This construction frenzy also produces other effects beyond land exploitation. Non-tourist renovation projects, for example, often result in increases in cubic meters, and where two families once lived, six or more will eventually move in. This results in traffic congestion and a lack of parking, particularly in cities like Rimini, a city founded in Rome and certainly not designed for cars, where every square meter of the seaside area has been occupied by construction. Successive public administrations have been careful not to challenge this speculative involution, instead undertaking attempts to modernize infrastructure where the private sector has rejected this function (in these parts, they say "tie the pig").

These efforts, however, are paid for by the community, and it should be noted that a significant portion of tourism entrepreneurs declare incomes below the poverty line, thus contributing very little to the common good. These investments by local governments then divert resources from public housing and welfare services, in a city where finding a home for those with few resources is impossible.

There are certainly businesses that invest in their facilities and enforce employment contracts, but their number is certainly not significant enough to determine a system.

The dominant trend continues to be a general decline, characterized by improvised tourism-related exploits and an ever-increasing number of apartments earmarked for short-term rentals, while others remain empty, destined for dormant investment. This has inflated the real estate market, which has now reached such high per-square-meter prices that it is inaccessible to most.

As for workers, the long-standing pact that had characterized their relationships with tourism entrepreneurs has now been definitively torn up by the latter, often adventurers from far and wide who have never even heard of the aforementioned. Those who are not subjected to exploitative conditions can settle down at the exit; others will take their place, and they won't even find a basement space to rent because every square meter is rented at astronomical prices.

Nothing new? Nothing new.

Once again, all that glitters is theirs.

Rimini Libertario Cultural Circle

https://umanitanova.org/intorno-a-turismo-overtourism-e-gentrificazione-sulla-riviera-romagnola/
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